July 16, 2009A writer writes
There was a good post on copyblogger this week about the power of the creative writer. Apparently anyone who can combine their “killer” advertising instinct with lyrical precision is on to a winner. In short, copyblogger thinks that there’s still room for the poet in the altogether more day-to-day world of copywriting. The key to success is creativity.
Sure, I’m a freelancer. I can (and do) spend quite a bit of time writing at home, in the garden, in my shorts. But it’s tough out there at the minute. If the work’s not there, the work’s not there.
On quiet days when I have nothing to do I don’t laze around sunbathing or watching TV. I get back to doing what I was trained to do — to write creatively.
I had a free afternoon today so I popped down to the cafe, set up shop, and knocked out a couple of thousand words of fiction. It felt good.
I won’t bore you with the details (there’s nothing worse than writers writing about writing), but copyblogger has it right. I may not be a poet (I never could make things rhyme) but I am a creative. Writing pure fiction stretches muscles that other forms of writing just can’t reach.
They’re muscles that need exercising from time to time. After all, I use the same set of skills that I use to write fiction to create quality copy — my imagination, my vocabulary, my sense of style.
Copyblogger thinks that the best copywriters are creative writers. I agree. It’s one thing being proficient, competent, clean. But good writing has soul — a good writer will breathe life into his words, whoever his audience may be. Too much copy these days is bland and lifeless and feels like it could’ve been written by a machine. The best copy will always be the copy that establishes a dialogue with your clients. Good conversation is good communication.
Work’s been picking up a bit lately. I don’t have as much free time as I used to. And, of course, clients have to come first. But I’m going to keep setting aside a couple of hours a day to write for pure pleasure. After all, if I didn’t get any pleasure out of writing, I’d be in the wrong game, wouldn’t I?
Some days I just love what I do.