September 27, 2009Mistakes and microblogging

No, not another post about why I don’t twitter. Although I would like to go over some of the things I said in my previous post. I write reasonably lengthy blogposts because providing keyword-rich, detailed, informative posts is the cornerstone of my SEO strategy. But it is good, from time to time, to keep it simple.

This post, linked to by Guido Fawkes simply as “Twitter Tsar Talks Tosh” on, sums up a lot about what’s right and wrong with Twitter. Skip to the end:

Labour is experimenting with different social media activities, including a way of using Twitter to make grass roots activists feel more included…

…but is there a risk that Labour positioning itself as the “social media party” will detract from the real issues the public care about? “We’ve been careful about this,” says McCarthy, “as there’s nothing worse than politicians trying to be trendy. Authenticity is important and people will see if we are using it as a gimmick…

But how significant will social media be in helping Labour to victory in 2010? “It’s not the magic bullet that will win the election; it’s a small part of getting across the message but will help in getting activists enthused.”

PR Blog has highlighted a good point: twitter only reaches your converts. It rarely converts new listeners — and advertisers need to be noting that as keenly as politicians. They’ve also made a glaring mistake, by equating twitter with social media. Yes, Twitter is a form of social media, but it isn’t all social media.

As I’ve already pointed out, viral video and other ‘blitzkrieg’ guerrilla advertisements will be what changes the next general election. Tweets will merely give them more exposure.

With devastating simplicity, Guido has passed his own judgment in the comments:

“Oh and she is wrong about the use of social media in a political context, preaching to the choir or interacting without purpose with your base is not politically significant, nor will it have an electoral effect.

Carry on Tweeting, it won’t change the polls.

I’m not against microblogging.

I’m just not a fan of the twitter format,

or the attitude that goes with it.

I’ve found one that I like – Tumblr.

It’s a great idea: a microblogging service that bills itself as a scrapbook for thoughts, musings, quotes, pictures, links and video. In short, it’s twitter without the restrictive word-count and the emphasis on links. You follow people and have followers. I’m already a big fan. I’ve been following Don Draper for quite some time. My tumblr is full of random musings and aphorisms — it’s also considerably less professional than my blog here. It’s good to let your hair down.

Can anyone recommend me any other good tumblr’s to follow? I’m hooked.

Speaking of mistakes…

…a neckbeard got in touch to point out, not nicely, either, that there was — shock horror — a spelling mistake somewhere on this website and I’d never make it as a writer if I couldn’t spell. I pointed out, rather brusquely, that I’m not a proofreader, and I am, in fact, shockingly, human. That’s to say, I do make mistakes. People hire me because I come up with brilliant branding ideas backed up with sound, cogent copy. They don’t hire me because I’m a grammar nazi. I apologise for my mistake.

He’s the first person out of 16,831 visitors to this site since July to notice. Or perhaps, simply the first person to care. I won’t be offering a prize. I’m sure fastidiousness of this nature is its own reward.

If my eagle eyed friend thinks my dropping an “e” from a word was the most enormous mistake I’ve ever made, I’d hate to see what he’d make of my last relationship…

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This entry was posted on Sunday, September 27th, 2009 at 1:28 pm and is filed under Blog, Me and my business, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.


  1. Jon Clements says:

    Thanks for referencing PR Media Blog for the Kerry McCarthy piece, plus your additional comments.

    You’ve also driven me to Tumblr. Just as I felt when first seeing Facebook, Twitter and just about every other social media platform – I don’t get it!

    Maybe it’ll sink after a while…

    Jon Clements

  2. Alastaire says:

    No problem — PR Media Blog is a good read, the sort of thing I think a blog should be —

    1. Specialist
    2. In-depth
    3. High quality

    it’s cool — i’ve added it to my regular reads! =)

    tumblr is everything that blogs aren’t. Short, snappy, multimedia. Spray ‘n’ pray posting. A different medium. I’m just trying to get a handle on it myself!

    At the minute my tumblr might be titled “random intersections of my mind” — I may bore of it after a few days, but right now, I’m loving the freedom.

    Thanks for your comments!

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