Blog

February 7, 2011Social Media for Complete Beginners – Part 1

It’s London Social Media Week, a 5 day series of events, panel discussions and seminars on social media — how to monetize it, and how to take advantage of it. I thought about dropping in on a couple of seminars and reporting back to you. Then I realised two things:

1) half a dozen other people will be doing the same thing, and at least one of them will be doing it better than me, and
2) I’m not a “social media type”. I don’t tweet, I’m a reluctant user of Facebook, and my tumblr doesn’t have one single …

Click here to read more Comment here

February 3, 2011How to apply David Ogilvy’s sales technique to web copy

I’ve spoken before about how much I rate Tom Albrighton’s work as a copywriter. I’m also a fan of Ben Locker, in Colchester (Glad you’re not in London, Ben!). What have these two guys got in common? They’re both big fans of the “father of modern advertising,” David Ogilvy. So much so, in fact, that Ben recently produced a long-copy print ad in Ogilvy’s style as an experiment, testing whether or not long copy works. Well, I’ve decided to put my money where my mouth is, too.

Who the hell is David Ogilvy?

Well, first things first, let’s be …

Click here to read more 9 comments

February 1, 2011Big Louise: Why we get lonely without social media

Has a song ever made you feel sad? Lonely? Depressed? Of course it has. But has a song ever made you feel sorry for someone else? You tell me.

I’m a big Scott Walker fan. Scott’s a cult singer who started out as a 60s pop crooner who gradually evolved into an experimental noisemaker by way of the dark, lyrical lounge music of Jacques Brel. Imagine if Frank Sinatra got a gig in Vegas and went from playing crowd pleasers to crooning deep numbers about call girls, death and torture, before finally just deciding to pummel a side of meat …

Click here to read more Comment here

January 24, 2011Can B2B copywriting be creative?

Though they say you should never give your competitors the oxygen of publicity, I have to admit I’m quite fond of Tom Albrighton’s copywriting blog. While his site’s a little cluttered for my tastes (I’m sure he’d say mine is too brash), I’ll give him this. The man knows how to write. But luckily for us both, we’re not in direct competition. You see, I market myself as a “creative” copywriter. Tom, on the other hand, is proud to be uncreative. Let’s look at what that means:

With a publishing background, I’m much more suited to larger projects …

Click here to read more 2 comments

January 21, 2011Setting up a new business: can you really work from home?

So, I snapped. After valiantly trying to tough it out working from home with two highly-strung girls and their overactive cat, I moved into a new office today. And I can safely say I’ve done more work this afternoon than I have in the last three weeks put together. There’s less furballs, too.

I know what you’re thinking. You get up in the morning. London’s all grey and awful. You’ve got to get up before it’s even light and trudge twenty minutes in the rain to catch a bus to catch a tube and stand around geting pushed around just …

Click here to read more 3 comments

January 7, 2011It’s good to be back in London

Shoes - Stolen!

Happy new year, folks. Hope you’ve had a good one. I’ve had one of those months. You know the sort, the kind where a vengeful girl locks you out, steals your shoes, and leaves you to drive two hundred miles in your wellington boots to crash on a mate’s couch because you have nowhere else to go for Christmas and New Year.

Never happen to you? Well, you’re lucky. But my month on the road (working, as ever, with my Laptop, my wireless dongle and my trusty Blackberry) made me think about one thing. As a copywriter …

Click here to read more 1 comment

December 15, 2010Copywriting price per word

“Eat your words but don’t go hungry / Words have always nearly hung me,” sang the Tom Tom Club, the 1980s Talking Heads spin-off. Truer words were never spoken — especially if you’re a copywriter. But what are words worth? Let’s take a look.

So far, I’ve held off mentioning copy mills — terrible places where semi-pro writers sell blog posts and press releases for as little as 2p a word. Other copywriters have already said all you need to know. Google “Copify” and you’ll find a whole host of complaints and bad reviews. If you pay peanuts, you’re bound …

Click here to read more 1 comment

December 2, 2010Information Overload

I hate to break it to you, folks — but social media isn’t social. “Social media” is a buzzword. “Social” is something that really happens, really takes place in real time. It’s social to go out for a drink or a meal with friends. It’s social to call someone up on the phone and see how they’re doing. It’s social to have a kick around in the park with your friends on a Saturday or go bowling in the evening. And if you can’t tell the difference between that and an instant message I feel very sorry for you.

Facebook:

Click here to read more 4 comments

November 9, 2010Iceberg Theory – What Hemingway can teach us about web copywriting

“For Sale: baby shoes, never worn.”

This was Ernest Hemingway’s response when asked to come up with the shortest story possible. He’s right — it’s short, and it tells a story, a very sad one. Of course, much isn’t said. We don’t even know who the characters are, let alone their names. But do we need to know any more in order for the story to be effective?

Copywriting is the art of fitting as much information into as small a space as possible, quickly providing the reader with a call to action, ruthlessly trimming away any information that’s not

Click here to read more 2 comments

October 31, 2010Power Snooker – a successful product launch.

As regular readers of my blog know, I’m a big snooker fan. Snooker is a quiet, slow, complicated cue sport played in auditoriums so silent you could hear a pin drop. Power snooker is played on the same table, but other than that, everything’s different.

A year ago I suggested that snooker had an image problem and that bringing back a ‘game show’ format like Big Break could rejuvenate interest in the sport and allow the players to show off their personalities. The launch of Power Snooker at London’s O2 Arena seems to have taken a similar direction, taking …

Click here to read more Comment here

Page 10 of 17« First...89101112...Last »

Site by Spencer Lavery