May 4, 2013How to “Make it go viral”"Make it go viral." The brief that sends a chill down every creative's spine. Next time you're asked to make something go viral, explain that there's only so much you can do. Good content goes viral. But if you're lumbered with bad content, what can you do?
April 21, 2013Is this the worst ad ever?An ad doesn't have to be cringeworthy to be bad, just banal. Ultimately, a good ad should make you desire the product. Here, I take a look at Sony's latest smartphone campaign -- and find it severely lacking.
April 2, 2013Freelance freedom — is it a myth?People say freelancers have a better life because they get to be their own boss, but they're wrong -- when you're a freelancer, you have a hundred bosses. What happens when they all want their work done at the same time?
March 8, 2013Stop talking about copywriting, you’re boring meWhen you're a copywriter, everything's related to copywriting. Books, films, life experiences... everything can be used to make you a better writer. In a guest post, Glenn Fisher of All Good Copy explains how.
February 26, 2013“The experience” is essential when advertising luxury brandsAs the creator of Apple's "Think Different" campaign declares Apple's new product-led campaigns are inferior to Samsung's people oriented ones, I ask the question of whether experience should still be the focus of luxury brands.
February 12, 2013Shut up and prosper"When people work with freelancers, they’re not looking for an expert. They’re looking for a friend. Oh sure, they’ll need to see some clients and projects to post-rationalise their choice, but what people really want is a professional scratching post." A guest post by Tom Albrighton of ABC Copywriting.
January 9, 2013Author Rank has a dark side. In fact, it has four.While it’s great that Google has found a way to reward individuals who consistently produce high quality content and are experts in their field, Google’s Author Rank changes are going to make life very difficult for a while. Here’s why:
January 7, 2013Everything you read on Copyblogger is shitEvery industry has a "go to" blog that everybody reads. But if you follow its advice, all you're doing is following everybody else. Break out of the bubble and find your own voice. This post will show you how.
December 21, 2012Hyper-localisation: The winners and the losersGoogle has made big changes to their algorithm, making geographical location far more important in determining your position. It's not necessarily a good thing, especially if your business is non-geographical. Are the latest changes a benefit, or a hazard?