October 2, 2011The timelines they are a changin’Facebook wants me to share my Spotify music choices with you. And it doesn't want to give me a say in the matter. Here's why that's a terrible idea on so many levels.
September 26, 2011Why are bloggers so badly paid?It takes a lot longer to build one small building well than it does to put up ten houses sloppily. Copywriting is the same. You get what you pay for. So why don’t we apply this logic to blogging?
September 21, 2011I’m in London. But does it matter?The joy of being a freelance copywriter is that you can work, pretty much, from anywhere. From home, from a hotdesk, from a beach in Goa, if you really want. So why the heck am I still living in dirty old London Town?
September 9, 2011Do you need to be passionate to be able to write?Most people aren’t passionate about their own jobs — let alone someone else’s. So why do we expect copywriters to be "passionate" about the subjects they're writing about? Unreasonable expectations, or necessary for the best results?
July 21, 2011Why I still use the Oxford comma
Don’t worry about the dictionary definition. The Oxford Comma is simple. It separates out separate things. Without the comma, things are combined.
Here’s a simple, concise, and definitive argument courtesy of shortee.tumblr.com —…
How often do you use the word “solution” in everyday speech? Probably very little.
Your car isn’t your transport solution. Your phone isn’t a communications solution. And I’m willing to bet you never refer to dinner as a “foodservice solution” or even a “hunger solution”, do you? What about your girlfriend? Is she your loneliness solution? Or is that what you call the bottle of whisky you drink alone, late at night? Is paracetamol in a glass of water your hangover solution in the morning? Or would you prefer another swig from the bottle?
Blimey! I just used …
July 5, 2011Three quick tips for freelance copywriters
Having just read Tom Albrighton’s Top ten tips for freelance copywriters, I find myself agreeing with every one of them. But here’s three tips Tom left out…
1. Get a 50% deposit up-front, every time.
If the client can’t or won’t afford this, what makes you think they’ll pay up on time, or at all, once the job is done?
2. Sometimes, you’re being hired to give your opinion, as well as your words.
You can’t argue with every client, but not everyone likes a yes man. If you’ve got different ideas (and you can express them politely) don’t …
This is a tutorial post for other freelance copywriters.
If you’re a client looking for details of my day rate, click here.
I seem to get asked for advice by freelance copywriters who are just starting out an awful lot these days. Much more than I used to, anyway. I guess this means that, after a few years in this game, suddenly I’m the voice of wisdom and experience. Funny, because it doesn’t feel like all that long ago I was just starting out myself.
Of course I’ve been writing for ages. But I only turned freelance in …