Digital copywriting is a specialist skill. It requires digital knowledge in addition to the ability to write. Writing for the web alongside web designers, UX specialists, and conversion scientists is an entirely different skill to writing traditional copy.
A good digital copywriter will have broad-ranging experience of:
- Conversion rate optimization
- User experience (UX) testing
- Metrics (stats like bounce rates, etc)
- Web design and development
- Content marketing
- Search engine optimization (SEO)
- Social media integration
Is Alastaire Allday a good digital copywriter?
In one word? Yes. In a few more words: yes, yes, yes. Unlike copywriters who come from a print background and are struggling to catch up, I’ve been digital since day 1. I started my first blog in 1999 and worked as a pro blogger as early as 2005.
Since going freelance in 2008, I’ve carved out a reputation as a copywriter who understands digital — someone who understands how to write copy for the web, someone who understands how copy integrates with must-have digital skills like conversion rate optimization and user experience. In short, someone who knows how to build successful websites.
As a digital copywriter, I’m right at home with other digital creatives — from web designers and developers to UX testers and SEO / PPC marketers. My broad-ranging digital skills make me the perfect choice to work on your new web build, viral marketing campaign, blog, iPhone app, email marketing campaign or social media site.
What do I believe in?
I believe in using the power of digital to deliver proven results. Digital metrics, like the detailed data collected by Google Analytics, reduces guesswork and improves the copywriting process by showing exactly how changes to digital copy affect key stats like conversion rate, bounce rate and overall traffic.
I believe digital copywriting is part science, part art. A good digital copywriter should be both creative and scientific — producing original, exciting, creative copy that provides proven results.