December 26, 2013The books I’ve read this year
My year in books: what does a copywriter read? As the year draws to a close, I thought I’d take a look at my bookshelf and, for the first time ever, analyse what I’ve been reading and why.
May 16, 2013Why I’ve started talking bollocks
Recently, a friend of mine told me about his new favourite pastime: endorsing people for skills they don’t have on LinkedIn. So I decided to take it one step further and add a skill everyone could endorse me for… I decided to tell everyone I was good at talking bollocks. Here’s why.
April 2, 2013Freelance freedom — is it a myth?
People say freelancers have a better life because they get to be their own boss, but they’re wrong — when you’re a freelancer, you have a hundred bosses. What happens when they all want their work done at the same time?
December 19, 2012NDA not OK:
Are NDAs harming your freelance reputation?
I’ve worked for some of the world’s biggest brands. But shhh, I’m not allowed to tell you. I’m under an NDA. Trouble is, I’ve started realising that money is no substitute for being able to display your work. Signing an NDA can seriously damage your career’s health.
December 13, 2012Freelancers: Knowing when it’s time to fire a client
Sometimes you can try your best to satisfy a client and still fail. Usually the warning signs become apparent long before the relationship breaks down. But what are the warning signs? And how do you plan your exit strategy? Here’s a cautionary tale.
November 22, 2012I’ve been interviewed by All Good Copy
I never planned on becoming a copywriter. It just sort of happened. Five years later, here I am. Find out how it all started, who I’m influenced by, and what advice I’d give to novice copywriters by reading this awesome interview with All Good Copy, here.
July 20, 2012I don’t give out free samples — here’s why.
Free samples are for supermarkets. When a client asks me for sample work before signing a contract, I have to decline. It’s lost me a couple of jobs recently, and I’m seeing the request pop up more and more, so I decided to blog about it and explain my reasons why.
I didn’t decide to become a freelance copywriter. I sort of lucked into it, after losing my job as a journalist in the recession five years ago. In five years, I’ve learned a lot — not just about technique, but also about pricing, handling tricky clients, and balancing the books.
May 10, 2012If you’re not part of the solution…
If a client is paying you to write for them, you have an obligation to give them the best you’ve got. If that means a line or an angle the client has supplied doesn’t work, you need to tell them why — and be able to suggest better alternatives.
April 25, 2012Should you compete on price or quality?
There are two types of consumers in the world. There are those who want to minimize their cost no matter what. Then there are those who want to get the best possible service, for the best possible price. That’s where things get tricky.