Strategy and Marketing

Words are only part of the story.

As a copywriter, I work with web designers, art directors, advertising executives and marketing people to come up with integrated campaigns that send one clear message to your customers: the message you want to send.

As a creative consultant I have

  • Advised a multi-million turnover telecommunications provider on core identity and brand identity
  • Advised a major high street retailer on both copy and social media strategy for their brand refresh
  • Attended pitches and conceptual design meetings as a “hired gun” on behalf of several of London’s boutique agencies
How can I help you?

Marketing reports

I help companies unlock the full potential of the web by creating insightful marketing reports and white papers that suggest real ways to use digital media — from websites to social, SEO, PPC, conversion-led, and other campaigns that really work.

Tone of voice

I write carefully constructed, sales-focused copy using an appropriate and effective tone of voice. If your brand doesn’t have a tone of voice yet, I can help you find it by providing choices at the conceptual and design stage. Don’t just say it. Say it right.

Concepting

Some copywriters are just writers. But some are thinkers, too. I help brands and agencies at the conceptual stage, producing ideas for digital, integrated, and traditional campaigns. In fact, it’s one of my favourite parts of the job.

Site by Spencer Lavery