I was part of the creative team that won the Allianz Insurance pitch for digital and social agency Gravity Thinking.
Allianz, one of the world’s biggest insurers, came to us with a brief that asked for digital and social ideas to support the TV campaign by Grey London, which was focused around the idea of the school run.
We came up with a series of bitesize, snackable videos, ‘the dash’, which filmed real-life school runs and invited people to share their own experiences.
Once the campaign was underway, I wrote the social strategy and content calendar, too, linking each video and post to ‘tribes’ such as ‘stressed dad’ and ‘yummy mummy’, inviting further conversation.
Our ‘school run stories’ campaign proved so successful it was adapted in 2015 by Allianz’ new ATL agency, 18 Feet and Rising, into a TVC. Our work was also shortlisted for a DADI Award for best financial services campaign.
Here’s the first in the series of conversation-starting videos we created: