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Glenfiddich: Father’s Day

I was part of the creative team tasked with bringing Father’s Day to life for Glenfiddich, the world’s bestselling single malt.

While other spirits brands focused on promoting personalised bottles, we opted to create a deeper, more emotional connection with the brand using Glenfiddich’s own family story.

As a family owned distillery, years of whisky making knowledge have been passed from father to son. So we decided to create a competition allowing entrants to have their family photos restored, as well as the chance to tell their family stories on camera.

To introduce the campaign, we restored one of the original Grant family photos from 1887 to create compelling video content.

The campaign won the Guardian/MAA Award for Best Opportunist Marketing 2015.

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