The work: As part of a wider brand refresh, I helped by providing a branding report with suggestions about possible future directions for the brand, enabling the client to make better use of their agency by presenting alternative ideas. I also produced creative copy in an informal, relaxed, conversational style to be displayed in-store, from shop signage to digital copy to be used in iPad based interactive displays.
I also wrote copy for retail job advertisments, along with giving recommendations on how to use social media to encourage a greater number of job applications from Oasis’ core market demographic, and providing a way to use social media as a filter to vet job applications and ensure staff are a good match for the brand’s values and aspirations.
Visit: Oasis’ flagship Oxford Circus store, London.
Press: Oasis introduces iPad shopping in changing rooms (Guardian)
Press: Oasis revolutionise British high street with iPads (Daily Mail)
- Brand report
- Creative and conceptual idea generation
- Short copy for in-store display
- Digital copy for instore iPad display
- Job advertisments
- Social media advice