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March 3, 2014Why Amazon should have presented their price hike as an apology

Amazon recently raised the price of their Prime membership by 60%. Yet they tried to claim it was a “saving” by bundling it with unwanted streaming video services. Instead of this dishonest trick that’s proven immensely unpopular, here’s what Amazon should have done if they needed to raise prices… apologise.

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November 5, 2013Price isn’t always important. But value always is.

It’s an old question: do you compete on price or quality? The answer is neither: you compete on value. And a good copywriter can help you. Here’s how.

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September 24, 2013Where do all the old copywriters go?

Advertising, marketing, social, agency life… they’re all young person’s games. But where do all the old copywriters go? Do we stop being relevant at 30 (or 40)? Do we go off in search of different challenges? Or do we keep on writing?

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August 11, 201310 truths a freelance copywriter can tell you

Kissmetrics.com wants you to think that copywriters are deceitful and duplicitous. Yet their post about “lies” freelance copywriters tell you is duplicitous itself. Get the truth about what a copywriter means when he says “every project is unique” or “your email hit my spam folder”.

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June 29, 2013What’s the catch?

“Don’t think about the skeleton. Whatever you do, don’t think about the skeleton.” You’re thinking about the skeleton, right? Every time you mention something, you’re drawing a person’s attention to it. So what do you think I start thinking if you tell me “There’s no catch”?

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March 8, 2013Stop talking about copywriting, you’re boring me

When you’re a copywriter, everything’s related to copywriting. Books, films, life experiences… everything can be used to make you a better writer. In a guest post, Glenn Fisher of All Good Copy explains how.

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January 7, 2013Everything you read on Copyblogger is shit

Every industry has a “go to” blog that everybody reads. But if you follow its advice, all you’re doing is following everybody else. Break out of the bubble and find your own voice. This post will show you how.

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November 8, 2012When only the best will do…

Is “good enough” really good enough? What do you do when only the best will do? Revisiting Pareto’s “80/20″ principle, it’s possible to suggest that most of the time things don’t have to be perfect. But sometimes only perfection is adequate. Do you know the difference?

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October 4, 2012Copywriting for Dummies

Let’s face it, most copywriters are a bunch of bookish nerds. So how do we write about products that require a “mass market’ appeal? Here’s some tips about how to talk to different audiences without talking down to them, as well as finding an appropriate tone of voice.

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September 27, 2012Think Like a Copywriter, condensed.

I’ve written a book about learning an effective process and set of best practices that naturally leads to the creation of good copy. But if you’re in a TL;DR frame of mind, here’s the condensed version – five steps to writing better copy.

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