Thinking

Words are only part of the story.

As a copywriter, I work with web designers, art directors, advertising executives and marketing people to come up with integrated campaigns that send one clear message to your customers: the message you want to send.

As a consultant I have

  • Advised a multi-million turnover telecommunications provider on core identity and brand identity
  • Advised a major high street retailer on both copy and social media strategy for their brand refresh
  • Attended pitches and conceptual design meetings as a “hired gun” on behalf of several of London’s boutique agencies
How can I help you?


Concepting

Some copywriters are just writers. But some are thinkers, too. I help brands and agencies at the conceptual stage, producing ideas for digital, integrated, and traditional campaigns. In fact, it’s one of my favourite parts of the job
Marketing

I help companies unlock the full potential of the web by creating insightful marketing reports and white papers that suggest real ways to use digital media — from websites to social, SEO, PPC, conversion-led, and other campaigns that really work.

Tone of voice

I write carefully constructed, sales-focused copy using an appropriate and effective tone of voice. If your brand doesn’t have a tone of voice yet, I can help you find it by providing choices at the conceptual and design stage. Don’t just say it. Say it right.

 

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Site by Spencer Lavery